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CRAFT OUR FUTURE


As Maison’s line dedicated to beauty, make-up, and fragrances, Valentino Beauty is conceived as a natural evolution of Valentino, fully aligned with the values of the Maison. At Valentino, we believe that true luxury lies in lasting value.
"What is beautiful is what endures." This resonates deeply with us. Born in Rome, the eternal city, we are inspired by a legacy of timeless beauty, and we are committed to championing, preserving, and protecting beauty in all its forms.

Production sites

The core ranges, such as lipsticks and Born in Roma fragrances (50 ml and 100 ml), are produced using 100% renewable energy* by the end of 2025.

RE-FILLED WITH LOVE

Today, 75% of our make-up products sold are either refillable, or are actual refills.

Spike Valentino, the new iconic lipstick from Valentino Beauty, invites customers to build their beauty wardrobe, with one lipstick case, and refills available across a vibrant range of shades. Spike Valentino reinvents refillability into a playful act rather than an obligation.

BOTTLES REBORN

Clearly reborn to give materials new life for a more colorful and vibrant planet!

In 2025, Valentino Beauty reduced its overall packaging intensity by 6%. Additionally, 22% of all its packaging materials come from recycled or biobased sources. As part of these global efforts, Valentino Beauty has redesigned its bottles and caps across its largest product category, fragrances.
Across the full range (30, 50, and 100 ml), the redesigned bottle enable so a total reduction of 7% of glass, while the redesigned cap allowed 40% of recycled or biobased sources in the 2025 production.

Gifting with love

The art of gifting is essential to Valentino Beauty. Our cardboard boxes are recyclable**and can also be repurposed by consumers as keepsake boxes.

*Excluding specific components such as magnets or ribbons. Recyclable if placed in the appropriate sorting bin, in line with local waste collection guidelines.

IMPROVED ACCESSIBILITY FOR VISUALLY IMPAIRED CLIENTS

Recognizing the challenges that consumers with visual impairments face in accessing product information on packaging, Valentino Beauty launched a transformative initiative in 2024 to enhance their beauty experience. Beginning with the Spring 2024 collection, embossed dots were incorporated into packaging to make QR codes easily identifiable for people with visual impairments. This innovation enables access to relevant product information through the power of smartphones and vocalization technology. This enhanced accessibility feature is gradually being extended across the Valentino Beauty product portfolio.

*Sites operated by the L'Oréal Group that achieved 100% renewable energy by the end of 2025.
**Excluding specific components such as magnets or ribbons. Recyclable if placed in the appropriate sorting bin, in line with local waste collection guidelines.
***On operated sites and stores at which L'Oréal directly holds an electricity subscription, excluding estimates for stores and administrative sites with fewer than 50 employees.

RESPONSIBLE DESIGN AT POINTS OF SALE


Point of sale

Recognizing the challenges that consumers with visual impairments face in accessing product information on packaging, Valentino Beauty launched a transformative initiative in 2024 to enhance their beauty experience. Beginning with the Spring 2024 collection, embossed dots were incorporated into packaging to make QR codes easily identifiable for people with visual impairments. This innovation enables access to relevant product information through the power of smartphones and vocalization technology. This enhanced accessibility feature is gradually being extended across the Valentino Beauty product portfolio.

¹ On operated sites and stores at which L'Oréal directly holds an electricity subscription, excluding estimates for stores and administrative sites with fewer than 50 employees.

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